West Ham are reportedly interested in signing Chelsea striker Armando Broja, but they face competition for his signature.

The Hammers are having a good season overall, but their inconsistent nature was summed up by Tuesday’s 1-0 defeat away to Bristol City in their FA Cup third round replay.

In order for David Moyes’ side to have the best possible chance of sealing European football again, as well as going far in the Europa League, new additions in the January transfer window could be needed.

In attack, it looks as though West Ham are looking for more firepower, and according to The Daily Mail [via West Ham Zone], they are keen on acquiring the signature of Broja, who is valued at £50m by Chelsea.

The Hammers are not alone in expressing an interest in signing the 22-year-old, however, with fellow Premier League side Wolves also thought to be in the mix.

Broja could be an excellent signing for West Ham if they can strike a deal with Chelsea this month, even though the amount of money being mooted is eye-watering.

At just 22, the Albanian is a striker who has so much long-term potential, and while he has only scored once in 13 Premier League appearances this season – just six have been starts – it is hard for anyone to be a roaring success at Stamford Bridge at the moment, given the Blues’ struggles.

Broja could benefit from being a more prominent part of Moyes’ plans than he is under Mauricio Pochettinho, although he is someone who has still been lauded by his current manager, who said of him recently:

“The potential is amazing. We are talking about one of the young strikers in England or in Europe with the most potential. But now he needs to push himself and we are going to try to help to realise it is never enough and work really hard.”

With Michail Antonio arguably not the force he used to be, with age starting to catch up with him, Broja could be seen as an upgrade moving forward, as he looks to kick on in his career.

He has more chance of starting regularly at the London Stadium and it would be fascinating to see how he dovetails with the likes of Mohammed Kudus and Jarrod Bowen in attack.