With just a few days to go before our first Premier League game at the London Stadium, there’s still a huge question of who will secure the naming rights for the impressive arena.
We’ve seen a number of clubs cash in on selling the naming rights to their stadiums over the years. Manchester City’s Etihad Stadium, Arsenal’s Emirates Stadium and now even Stoke’s newly named Bet365 Stadium are all notable examples of this, but how will West Ham go about naming their new home?
There are no doubt several ways in which you can bet on the outcome of the naming rights bidding process, and it could prove to be a bit of an earner – much like winning big in #1 real money online casinos & top slots.
Some reports claim Indian automobile manufacturer, Mahindra, are winning the race to have their name association with the Olympic Stadium in Stratford, but there are several unconfirmed rumours which claim that West Ham may even be in the final stages of a deal signing with a binary options broker named Binary Uno, but no further details have been disclosed so far regarding the nature of the deal.
Either way, it’s clear the club are in the market for a company willing to pay big money for the privilege of having the iconic London 2012 Olympic Games arena named after their brand.
Of course it’s only a name, but in a game where clubs are becoming more and more aware of their image, and how brands are more and more savvy on using the sport to amplify their message on a global scale, this is going to be one deal which could have some of the biggest companies in the world interested in getting involved.
There were obviously rumours of Tesco winning the rights for the stadium, which had everyone panicking about having to play at the Tesco Stadium – but thankfully they just turned out to be rumours.
There are also differing reports as to whether the club may allow a company to secure major sponsorship for the stadium, but without the official naming rights. For example, this would mean a company like Tesco could become the London Stadium’s principle sponsor but it would remain named the London Stadium.
Obviously this would be preferable to West Ham fans who don’t like the idea of the club selling out to a major brand, like the aforementioned clubs above, but you’d think it would lead to a far less lucrative sponsorship deal.
While we all wait to hear of what the London Stadium will eventually be called, if anything at all, West Ham will be hoping to make it two competitive wins from two at their new home – after winning their first competitive fixture at the London Stadium 3-0 over NK Domzale.
Slaven Bilic’s men will be confident of beating Bournemouth on Sunday, and will want to bounce back from their disappointing Premier League opening weekend defeat to Chelsea at Stamford Bridge.
