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Niclas Füllkrug’s time at West Ham looks increasingly like a failed experiment.

The £27 million striker arrived with a strong reputation, but it has never translated onto the pitch.

Three goals last season already felt underwhelming, and this campaign has only deepened concerns — no goals, recurring fitness problems and a clear lack of suitability for the Premier League.

With January approaching and Füllkrug edging closer to the exit, West Ham are actively lining up alternatives.

One familiar name has now emerged as a serious option.

West Ham In Talks for Artem Dovbyk

Artem Dovbyk. (REUTERS/Ciro De Luca)
Artem Dovbyk. (REUTERS/Ciro De Luca)

West Ham have made initial contact over a potential move for AS Roma striker Artem Dovbyk as they plan for life without Füllkrug.

Italian journalist Orazio Accomando, per Sports Witness, reports that the Hammers have reached out regarding the Ukraine international, who is now being made available by Roma.

Reports suggest the Serie A side are open to a sale and have offered Dovbyk to several clubs across Europe.

West Ham are understood to be among those presented with the opportunity, with the striker viewed as a good technical and tactical fit for Nuno Espírito Santo’s system — and, crucially, a financially achievable option.

Dovbyk, described as a “superior” striker by Roma boss Gian Piero Gasperini, is not a new name to West Ham.

Back in May, he confirmed that the club attempted to sign him in 2024 before he opted for a move to Italy instead. At the time, the decision looked justified after a strong season in which he scored 17 goals.

This season, however, has been far less convincing. The 28-year-old has struggled for consistency at Roma and now appears to be edging towards the exit, reopening the door for West Ham.

Dovbyk may not be the marquee name some fans crave, but he represents a far more reliable profile than the outgoing Füllkrug — proven, physical and already familiar with West Ham’s interest.

With goals desperately needed and little margin for error, revisiting a deal that once slipped away could be a calculated — and timely — move.