The summer is an exciting time for supporters, particularly in a World Cup year, but West Ham fans have had their attention courted by an annual event.
Gone are the days when clubs would alternate between unveiling a new home kit and a new away kit, which would last for two seasons, and Premier League sides now release at least three kits every year.
West Ham have now officially unveiled their home and away kits for the 2018/19 season, their third at the London Stadium, and fans on social media have reacted to the new look.
The home shirt, unsurprisingly, is claret and blue but the sleeves are mainly claret this year, with the blue saved for a trim around the bottom.
Meanwhile, the away kit is also looking smart with a darker tone but it’s difficult to look past the yellow socks – which have understandably courted attention.
Why are the socks yellow!
@Tomchalkerwhu wtf is that away kit
Gotta admit, pretty decent!
— Darren (@JustDarren77) May 25, 2018
The Away kit
The sleeves on the home shirt haven’t been finished.
— AllSportsView (@AllSportsView) May 25, 2018
What are we trying too like the Totts now? That away kit is shocking. Yellow socks??? Love to know which made up part of our history you get that from.
— Bill D (@whupdc) May 25, 2018
Gotta say I love both kits ⚒
If our home kit is anything like this I will be chuffed. Not sure about the away kit though
Horrible. Saves me money though.
— Steve (@HammerForLife) May 25, 2018
Would have been a nice kit but you went and made the socks yellow ffs
— Mike (@Carras9) May 25, 2018