Manchester City became the first Premier League club to announce a sleeve sponsorship deal recently, which will undoubtedly lead to number of other Premier League clubs looking to take advantage of yet another lucrative revenue stream ahead of next season.
This is the first time clubs have been allowed to sell sponsorship anywhere other than the front of kits, and it’s thanks to the Premier League’s move to opt against having a sponsor like Barclays moving forward.
This allows the Premier League to grow its own brand exclusively and open a number of new sponsorship streams that were previously restricted to the league and its clubs.
Now though, clubs have been given the greenlight to further grow their sponsorship revenue streams, but just as long as it doesn’t clash with any existing deals.
That means internet casino sites like Mansion Casino, who currently sponsor Premier League clubs Crystal Palace and Bournemouth for example, will no doubt be searching for additional ways in which they can have their branding seen by more and more eyes across the world via the vast amounts of exposure the Premier League offers.
The vast sums of money available to clubs through sponsorship is clear for all to see. Last summer West Ham agreed a club record sponsorship deal worth over £10m-per-annum with Betway.
It was reported at the time that the huge fee involved was partly down to West Ham’s recent move to London Stadium, they could understandably be looking for increased signage opportunities in and around the iconic arena.
That deal is just the seventh biggest in the Premier League, according to figures released by London Evening Standard in August 2016.
In comparison, Mansion Casino’s deal with Crystal Palace is reportedly worth around £2m.
Manchester United’s shirt sponsorship agreement with Chevrolet is worth a huge £47m-a-year, while Chelsea’s deal with Yokohama Tyres is worth a reported £40m-a-year.
In additional to those more lucrative deals, the club can also boast the likes of Heineken as their official beer and cider partner, Lycamobile as their official mobile phone partner and Experience Kissimmee as their official destination partner, amongst so many others.
Therefore, it can only be a matter of time before West Ham announce a similar agreement to Manchester City’s sleeve sponsorship with Nexen Tire ahead of next season.