With just a few months to go before our first ever game in the Olympic Stadium kicks-off, attention is now beginning to focus on what our impressive new arena will be called.

We’ve witnessed a number of clubs cash in on selling the naming rights to their stadiums over the years. Manchester City’s Etihad Stadium, Arsenal’s Emirates Stadium and now even Stoke’s newly named Bet365 Stadium are all notable examples of this, but how will West Ham go about naming their new home?

Some reports claim Indian automobile manufacturer, Mahindra, are winning the race to have their name association with the Olympic Stadium in Stratford, but there are several unconfirmed rumours which claim that West Ham may even be in the final stages of a deal signing with a binary options broker named Binary Uno, but no further details have been disclosed so far regarding the nature of the deal.

Either way, though, it’s clear the club are in the market for a company willing to pay big money for the privilege of having the iconic London 2012 Olympic Games arena named after their brand.

Of course it’s only a name, but in a game where clubs are becoming more and more aware of their image, and how brands are more and more savvy on using the sport to amplify their message on a global scale, this is going to be one deal which could have some of the biggest companies in the world interested in getting involved.