West Ham United’s proposed deal to sign Celta Vigo attacking hotshot Maxi Gomez has collapsed, according to Sky Sports.

This comes after the Hammers were unable to agree a payment structure with regards the player’s £45m release clause, which they couldn’t pay up front.

The Irons had offered to pay the full amount but could only do it in installments and haven’t been able to reach an agreement that suits both parties.

It’s understood that Gomez will now complete a move to the East Londoners’ main rivals to his signature, Valencia.

The Spanish outfit have put forward both players and cash for the 22-year-old in a deal that will allow Gomez to both stay in his current country of residence and play Champions League football next season.

The news about the man who scored 13 goals and collected five assists in the Spanish top flight in 2018/2019 will be a particularly bitter pill to swallow for members of the Claret & Blue Army given the rumours that were circulating last week.

TalkSport claimed that the Hammers were as far into securing a transfer for the Uruguayan international that they had already booked a medical for him and he was heading to east London for it.

However, unless there’s another twist in this never-ending saga before Gomez appears in a Valencia shirt, the dream is over and the South American won’t be donning the famous Claret & Blue next campaign.

It’s the latest West Ham transfer disaster as the club have fought hard to get their man and are going to miss out, leaving them with only Javier Hernandez and Jordan Hugill up top.

And it also means they have just under a month to find multiple strikers to add to their depleted ranks before the summer transfer window shuts, let alone one marquee forward.