Alpari has reiterated its pride at being the club’s new shirt sponsor and believes the mutli-million pound, three-year deal underlines the global ambitions of both parties as the club enters a new era.

The sponsorship deal, which extends Aplari’s involvement with the club from a stadium brand and naming rights partner to main shirt sponsor, allows West Ham to be exposed to Alpari’s growing markets across more than 20 countries, while the forex broker is able to reach out to the Premier League’s ever expanding audience that already reaches over 700 million households worldwide.

With the club preparing to move in to the Olympic Stadium in 2016, the recent club-record signing of England striker Andy Carroll and the new sponsorship and manufacturing deals with Alpari and adidas, the club is entering an exciting new era in the its long history, which compliments the ambition shared by Alpari and its plans to expand its global audience.

Alpari’s CMO, David Hodge, said at today’s adidas shirt launch: “Alpari and West Ham United are two brands both proudly rooted in the City of London but with a shared ambition.

“Including the Alpari name on such an iconic football strip will help forez trading to a growing international audience.”

West Ham’s vice-chairman, Karen Brady, said: “We are delighted to be wearing adidas once again and we will be proud to bear the logo of our new principle sponsor, Alpari FX trading, which adds a stylish touch to the new shirt.

“I believe the new kit marks the start of an exciting era at the club as we continue our preparations to move in to the iconic Olympic Stadium in 2016.

“With the announcement of a club-record deal to sign Andy Carroll and more transfers in the pipeline, I’m sure West Ham fans all over the world are eagerly looking forward to the start of the 2013/2014 season.”

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You can pre-order the new adidas kit shirt at